PPC Management

PPC Management

We create highly targeted PPC campaigns according to the client’s business requirements and budget. These campaigns are managed and monitored by industry's best paid search marketers. From writing the ad copy to running the campaigns and from optimizing them to measuring the performance, we take care of everything.

Easytraveltickets is a renowned ppc advertising company that has been helping brands for over two decades with its tailored PPC Management Services in India. We create ppc campaigns based

on client’s business requirements and budget. We offer end-to-end business solutions run and monitored by

some of India's top paid search marketing experts. From writing the ad copy to running the

paid campaigns and from optimising those campaigns to measuring the campaign performance, we take care of everything.

What is PPC (Pay-per-Click)?

PPC stands for Pay-per-click. It’s an online marketing model where advertisers run their ads on different online platforms and pay publishers a certain fee each time one of their ads is clicked. Though this is the most popular form of search engine advertising on platforms like Google Ads, this business model is now being used by advertisers on multiple platforms other than this. CPC or cost-Per-Click is the most important metrics to monitor in a PPC campaign.

How Does PPC Work?

Since the pay-per-click advertisement model is based on keywords that appear in the search results, online ads (also called sponsored links) in search engines appear when a user searches a keyword related to the product or service being advertised. Therefore, marketers who plan to run a search marketing (PPC) campaign conduct thorough research and analyze the keywords that are related to their services and products. Targeting such keywords results in more clicks and higher profits.